Now with Coke being a main league sponsor, they get insight into MLB's digital and social channels. They can collaborate with the brand to really hit it out of the park. Although Pepsi is no longer a sponsor of the league, they are still team sponsors of 11 teams, while Coke sponsors 18. It's will be interesting to compare the soda brands, Coke being the new brand for the whole league and Pepsi being the long term old sponsor.
Coke is all over the sports industry recently.
Yesterday was the NCAA Championship and UNC Chapel Hill took home the trophy! Woohooo! After the final buzzer, Coca-Cola handed out personalized UNC cans to Tar Heels fans as they left the stadium.
Coca-Cola is really on top of their marketing!
#goMLB #goheels #gosports #gococa-cola