Monday, April 10, 2017

Brita's Brilliantly Filtering Out Negativity

For my final post,  I am going to end on a positive note from Brita! :)

This week the water filtering company, Brita, has developed a clever and forward-looking campaign to help end cyberbullying.

With the help of Stephen Curry and The Cybersmile Foundation, Brita created the #FilterYourFeed Campaign on Twitter. If you go to, you can get rid of all your negative tweets that you have posted in the past, and replace them with happier ones.

The replacement ones may include Steph with a puppy, eating ice cream, or dunking.

When filtering your feed, it looks for negative keywords like awful, dumb, fat, hate, nerd, pathetic, sucks, ugly and many others. You can check out some of my negative tweets from early high school. 

With some of the tweets not intentionally being mean, you get to check all the ones you want to get rid of, and keep the light hearted ones. 

To make the campaign even better, every time someone filters their feed, Brita donates to The Cybersmile Foundation, an anti-bullying nonprofit. Brita will also donate to the charity for every positive replacement featuring Steph Curry that is shared until May 3rd. Retweets don't count. 

This is an awesome campaign from Brita, so get filtering! More filtering means more puppies and everyone wants that.  

Tuesday, April 4, 2017

Coca-Cola is Back in the Big Leagues

Opening Day in MLB yeahhhh!!

Just in time for Opening Day, Coca-Cola has taken over as the official soft drink of Major League Baseball. They snagged the spot from PepsiCo, who has been the sponsor since 1997 (ouch). Coke has been posting subtle hints all across their social channels, and retweeting from the official MLB page.

Now with Coke being a main league sponsor, they get insight into MLB's digital and social channels. They can collaborate with the brand to really hit it out of the park.  Although Pepsi is no longer a sponsor of the league, they are still team sponsors of 11 teams, while Coke sponsors 18. It's will be interesting to compare the soda brands, Coke being the new brand for the whole league and Pepsi being the long term old sponsor.


Coke is all over the sports industry recently.

Yesterday was the NCAA Championship and UNC Chapel Hill took home the trophy! Woohooo! After the final buzzer, Coca-Cola handed out personalized UNC cans to Tar Heels fans as they left the stadium.

Coca-Cola is really on top of their marketing!
#goMLB #goheels #gosports #gococa-cola