Monday, January 16, 2017

Live from the Locker Room?

Hello readers and welcome to my blog! My name is Nina Ilario and I am currently a junior at the University of Georgia pursuing a degree in digital marketing and a minor in statistics. I love the beach, my two westie puppies Roxy and Leo, Georgia Football, hanging out with my friends, the Panthers (Luke Keuchly!!😍), The Office and scrolling through social media. As part of my social media marketing class, I am required to create a blog and post weekly. So here it is! Throughout my journey of first time blogging, I want to show you how social media and digital marketing can help (or hurt) any industry. I'm going to give you examples of digital marketing in all fields of work, anywhere from fitness, to food. Social media is no longer just something middle schoolers use to "like" each other's pictures (aka flirt) on their iPads, but a business game changer. If you do it right, you're going to go big.

It's that time of year again...The NFL Playoffs. 

What better way to start off the Steelers' road to Super Bowl 51 than a Facebook live video from the locker room hosted by Antonio Brown? Nope, wrong. So. Many. Better. Ways.

The video started off innocent enough, showing Brown laughing and celebrating with teammates after the win against the Chiefs. What Brown didn't mean to share was Mike Tomlin, the Steelers head coach's post-game speech. It's all fun and games until someone gets called an a******. In the background, you can hear Tomlin's speech talking about their face-off against the New England Patriot's next week, along with some not so nice name calling.

So what does all this mean exactly?
  • First off, it shows how anyone, no matter who (or how many receiving yards, 1,284!), can make mistakes when it comes to social media.
If you post it, someone is going to find it. That's that, no doubt about it. Think: future employers, teachers, coaches or worse, your grandma.
  • Posting can potentially have negative consequences
 I saw more about the Facebook live video on SportsCenter today than I did about the Steelers actually winning the game! That's for sure not good PR for the team. Brown also might wind up with a huge fine from the network, yikes. 
  • Your reputation is at stake!
Today, if you Google Antonio Brown, information about the Facebook Live video is the third link. Not his stats or charity work, but his social media. You want to be known for all the good you do, not the bad. So, be careful!
  • Anything can go viral (maybe even this blog!!!) 
Puppies, hot target employees, a two toned dress, flipping water bottles, you name it. It has potential. 
  • Lastly, Brown's video just fueled the fire for the Patriots next week. I know the Patriots are bringing their A-game after what they were called in front of the whole internet. 
Til next week!

1 comment:

  1. You make some really great points! It is definitely very important to be conscious about what you are posting on social media, because it can come back to bite you later. This also shows that social media can be used by anyone, and no one is immune to its effects!