With that many people viewing, it would be a mistake to not take advantage of the opportunity. Gatorade decided to get in on the action, again.
For the second year in a row, Gatorade released a sponsored Snapchat lens. Sponsored lenses on Snapchat use facial detection to adapt interactive filter to your face, or other human faces you select (or dogs, pictures, or random objects that look like a face).
The sports drink maker created a filter where you get dunked with Gatorade, just like the winners. It had over 165 million users last year, so they figured they would try it again.
The lens was another huge success! Serena Williams, who is sponsored by Gatorade, even made a contribution to the filter.
Using Snapchat for Super Bowl ads is not only the best way to get your name out there, but also keep some money in your back pocket. Snapchat filters are rumored to be around $350,000 for a day, while 30 second TV commercials can cost millions. Just like people expect Super Bowl ads to be good, snap chatters expect the first spot on their filters to be just as good. On average, people spend around 20 seconds messing around with the Snapchat filters, so you better be the best one. It's a good idea to fully embrace the Snapchat platform, because it is becoming a daily experience for lots of users.